A well-planned communications strategy is key in promoting international development. Today, there are myriad ways in which an organization can get its message across-- not only to their consituency, but to a whole new audience of supporters.
What could be more compelling than a film documenting the impact of an organization's program in a developing country? Or a short online film clip of news stories created by the average citizen, and her take on a world issue? Media can now be in the hands of anyone with a camera and a good idea.
Finding the right tools and mechanisms by which an organization can accomplish their goals is easy if an organization has a clear, well-planned strategy. Before you communicate, get to the essence of your message. Once your objectives are clear, and a strategy is in place, innovative use of new media can dramatically increase an organization's outreach and support.
How can you organization make use of social networking? Much buzz surrounds the next generation of the Internet, commonly referred to as Web 2.0 or participatory web. You may already be a part of it. In short, Web 2.0 facilitates the collaboration and sharing of information online in a new way. Blogs, podcasts, RSS feeds, wikis, tagging and file-sharing all contribute to the engagement of other users in creating a larger online community. The web has moved from what once were isolated, static websites to a platform for dynamic and collaborative content.
 Learn how to effectively use:
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Read more about Art, Media & Technology in the current Monday Developments issue!
